Daniella opened a design and manufacturing studio in Tel Aviv, and in 2001 launched the first store in Tel Aviv. This one store expanded into a thriving network that currently includes 14 stores across the country.
Daniella developed a strong customer base in a short time thanks to her singular and innovative designs in the local scene. Her academic background and vast experience allowed her to give a special emphasis to the usability and durability of her products over time. Her collection thoughtfully brought together fashion, quality, and a deep thinking process of every detail, which created a new and distinguished creative language in the Israeli fashion world.
The success in the bags market led to the rapid development of the brand, and Daniella started designing and manufacturing shoes, purses, belts, and other fashion accessories. She quickly became synonymous with Israeli fashion at its best: original and local, meticulous and functional, with European qualities.
Daniella Lehavi specialized in handcrafted quality leather, an area studied for years. Even,tually professionals joined her in a workshop set up in the studio. Daniella was open to the extraordinary possibilities inherent in natural leather.
These quality leathers are manufactured in Italian factories and imported to Israel exclusively for the brand. The leathers are designed using original manual processes of dyeing, printing, and embossing textures that were used along with impressive new developments and accurate coloring. These have become her trademark and a distinctive signature of the brand.
In 2005, Daniella’s son, Ori Lehavi, joined to lead the brand. Ori, with a BA in Psychology and a graduate of the International MBA program for managers from Kellogg University, led the brand into a new decade of achievement and innovation.
The brand expanded rapidly with the opening of new stores, branching to online marketing, and exporting abroad – Daniella Lehavi products are currently sold in over 100 stores around the world, including the United States, Canada, Austria, Japan, and Korea.
The company currently employs 60 people in various departments including design, manufacturing, logistics, management, marketing, sales, export and more.Over the years, Daniella Lehavi has gained signifecant media attention in the local and international media. She has collaborated with fashion designers, textile and industrial designers and presented at the Design Fresh Art fair. She was the only Israeli fashion brand selected to attend the “Houses from Within” event in Tel Aviv, and in 2013 Daniella won the Accessories Designer of the Year award during Holon Fashion Week.