“The creation is a place with a lot of passion," photographer Dudi Hasson said in an interview with Ynet magazine two years ago.
This quote also accompanies our fall campaign, shot by Hasson and starring Litay Marcus, who embodies the beauty, precision, and harmony that characterize the new collection.
Litay Marcus is one of the most successful Israeli models in the industry. She has graced the coveted runways at international fashion weeks with appearances for Gucci, Miu Miu, and Balenciaga. In the latter, she has also appeared in their recurring campaigns each season.
The clean and minimalist concept set the tone for the collection's photos. Using clean spaces, minimal accessories, and a single model, we wanted to let the bags and shoes shine, to focus on the items we designed, and to allow the eye to notice the small details, the design, the precision of the cuts, the leathers, and the overall look.
